Market Research / Test Marketing
Producers considering theatrical
scripts, movies-of-the-week or drama/children's/variety series for
production use our services to help estimate potential sales, cash
flow and/or provide valuations.
Results very depending on the genre, talent attached, budget,
purchasing patterns of international broadcasters, and historical
results (including awards and/or merchandising revenue spin-off) of
similar films.
New completed productions can be test marketed to target market
groups on a large or small scale, or tested in retail locations, as
well as trade fairs locally and internationally prior to full
product launch.